PLA needed to renew its entire product portfolio and address quality problems in order to get to compete as equals with global products.
We redefine PLA’s DNA with a hole new design language
and implemented new technologies to reach higher productivity.
The results were exceptional in terms of efficiency and perceived quality.
Efficient design. Greater sales.
We celebrated the success of the case by launching a special edition. We worked drastically on the CMF of the product and proposed to switching to Carbon Fiber the Tension Arms and the power shaft. As deserved, a world class machine.