Redefining

An Icon

Alongside electrolux`s brasilean r&d department, we set out to redesign one of their most iconic product, the a10 weat&dry vacuum cleaner

WE COMPLETELY TRANSFORMED THE PRODUCT
INTO A MORE JOYFUL AND FRESH VERSION OF HIS FORMER SELF AND OPTIMIZE THE IN-LINE ASSEMBLY PROCESS BY REDUCING
THE NUMBER OF PARTS THROUGH DESIGN.

THE RESULT WAS UNDENIABLE, A NEW EYE CATCHING PRODUCT THAT BOOSTED SALES BEYOND EXPECTATIONS.

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